DIRECTV is upping the ante in the battle for Spanish language customers by expanding their DIRECTV Mas lineup.
DIRECTV Mas, the company’s combination of English and Spanish programming is designed of course to reach an estimated audience of between 40 and 50 million Spanish speaking customers in the United States. Described as a package of “exclusive Mexican Programming” with news, sports, movies, variety and educational programs from across Latin America, the DIRECTV Mas package will put more pressure on DISH Network.
DIRECTV is upping the number of channels in the DIRECTV Mas package to 45+ Spanish language stations, and 230 English channels at the top level Premier package. According to DIRECTV, this 18% more Spanish language programming than any other competitor. In the past two years, Direct TV Mas has added the following channels to the Spanish lineup:
Telecentro
Cine Nostalgia
Foot’s Cool
Discovery Familia
Televisión Dominicana
V-Me
MEGA TV
Azteca América
Azteca México
ESPN Desportes
DIRECTV Mas service incorporates different channels from all over the Spanish speaking world including Spain, the Caribbean, as well as additional Central and South American countries. The service now carries 7 channels of programming directly from Mexico.
DISH Network has been the leader in signing up customers via their DISH Latino package. With DIRECTV’s recent expansion of their Spanish language programming, it looks like DISH Network has yet another fight on their hands in the battle for subscribers.
5 comments ↓
I love Directv mas. I had cox in san diego for about 6 months. Between the high billing and the poor picture quality, DirecTV mas has been a godsend. I only with I could get high speed internet along with my DirecTV mas, but I have to get DSL insteadhot
I really like the Direct TV Mas package compared to what I used to have with Dish latino. Most of the channels are the same, but some of the Direct TV mas channels are different. What I really notice is the picture quality, even though none of the channels are in HD, at least that I can tell. Does anyone know when Direct Tv mas HD will be available?
Whats really cool about the Directtv mas package is that you can get all the english channels too for the same price. like the Lo Maximo package is about 110 per month, while the Directtv premier package costs the same! So basically you can get about 50 spanish channels for free with Directtv mas, even if you don’t speak Spanish!
i’m trying to look a number of you’r company and can’t find any number to call people so canyo send me you phone number and area code please thank you
If you get the Direct TV Mas service now you can pay for Sunday Ticket and get the all included Direct TV Mas package for no charge. Its free for five months.
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