DIRECTV is forming another relationship in the sports world, this time inking a deal with the IndyCar Series as the Premier Official Sponsor of the series.
The sponsorship, valued in the area of $2 to 3 million per year for a six-year term by industry analysts, gives DIRECTV yet another platform to push its “High Definition” agenda. The series will now be called “IndyCar Series in DIRECTV HD.” The name itself lets everyone know how Direct TV is positioning itself in the marketplace, and that is:
DIRECTV=HD
The formula seems to be working for the satellite provider. DIRECTV is leaving no stone unturned in its quest to let the consumer know they are all about HD. The new deal with IndyCar will give DIRECTV all the branding and logo placements that come along with auto racing.
A few examples – The deal promises DIRECTV branding placements on all cars and driver uniforms, through pit row, and on camera mountings placed in cars. Kiosks at each race will also feature the DIRECTV brand in areas known as “Fan Zones.” The IndyCar Series logo will also promote the fact the all races are presented in DIRECTV HD. All in all, quite a bit of advertising for the reported price-tag paid by DIRECTV.
While DIRECTV does not currently have any broadcast rights to the race series, it could lead to an agreement in the future similar to the NASCAR HotPass. ABC, ESPN, and ESPN2 will carry the series once again this year, including the
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