Masters Mix From DIRECTV

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Golf fans who also subscribe to DIRECTV will get their fill this year at the 2008 Masters Tournament, held in Augusta, Georgia on April 10-13. That’s due to a new service from the satellite TV company, which will expand upon ESPN and CBS coverage with three additional broadcast channels, along with the “Masters Mix Channel,” giving viewers four views on one channel.

The new service, detailed in a press release from the company today, pushes the limit on covering a slow moving sport like golf. No doubt golf junkies will enjoy the fact they have multiple options instead of being tied to the main network feed. But will this much coverage entice the casual fan?

The Masters Mix channel, which will be on DIRECTV channel 701 for standard definition, and 706 for HD will offer four “views” on one screen. Viewers can hear audio on the channel of choice, and also enlarge the views to full screen via remote control. The views will be:

One-The main feed, CBS on the weekend and ESPN for early round coverage.

Two-Highlight channel, continuous coverage of the day’s best shots and replay coverage.

Three-“Amen Corner” provides coverage on the hallowed grounds of golf, holes 11, 12, and 13 at the Augusta Golf Club. Continuous coverage as players move through the corner.

Four-Holes 15 and 16. Generally regarded as the part of the course where the men are separated from the boys at Augusta National.

All four channels will be available in both standard definition and HD. The additional channels will be full feature, with their own cameras and announcers from DIRECTV and CBS Sports. DIRECTV has also enabled several interactive features including access to scores and stats, Masters trivia questions, leaderboard, and tournament history, all accessible via a menu icon on each channel.

There is no cost for the additional Masters coverage-at least not this year. Will more be better for the Masters? DIRECTV certainly thinks so, as it continues to expand on its wildly popular sports franchises, NFL Sunday Ticket and NASCAR HotPass.